News
Field Research, part 3, Distance | Dan | Thought PieToday we checked the distance we can deliver our content from when broadcasting from a raised position in the office.
Field Research, Part 1, Chased by 'fanny'! | Dan | Thought PieWow, what a lovely day it was Wednesday the 30th!
So not a good day for Thought Den and Mobile Pie to stay in, and as such we headed out into the big wide "real" world to do some initial Gopping tests.
We mainly focused on a few areas around town Fountains, KFC, Galleries and the Watershed (for drinks) in the hope all these areas would pull in splendid results like, every-one accepting the file we bluetoothed to them and then bought us drinks 'cos we were so clever.
How-ever,
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Field Research, Part 1 | Ben | Thought PieWow, what a lovely day it was Wednesday the 30th!
So not a good day for Thought Den and Mobile Pie to stay in, and as such we headed out into the big wide "real" world to do some initial Gopping tests.
For the results of the Field Research, read the thought den blog post
Field Research part two | Ben | Thought PieAs a follow up to the gopping exercise of Wednesday the 28th, we decided to take a more direct approach and quiz our target audience in an attempt to uncover the ways we're likely to use our phones in the future. It wasn't a task for the lighthearted and a certain amount of the truth serum was required to get to the 'good stuff' but after a long hard night of dedicated field research we can confidently report that female physiotherapists don't know how to use mobile phones.
But on a serious note, it seems there is quite a resistance to using mobiles for anything other than texting and phoning. We promised them a world of engaging, content rich, customisable applications for their phones with auto-update functionality, cross platform synchronicity, base level interface protocols and behaviour learning software. Much to our disappointment we were met with blank stares and, caught up in the reverie of our technological magnificence, had managed to alienate the entire pub. However, the inhabitants of turbo island were far more interested in our future-speak and accepted us with open arms…
In summary - if we want to empower and mobilise the general public, technophobes and savvy whizz-kids alike, we must
KEEP IT SIMPLE, STUPID.
