News
Is it Bluetooth Marketing Spamming? | Dan | Thought PieThere seems to be a debate raging on about whether, Bluetooth marketing being offered by a few companies like, Bluepod media and Blue Broadcast is nothing better than Spamming?
A company company offering the product boasts,
"What if you could tap every potential customer on the shoulder that walks past your door and send them your business card, advert or special offer directly to their mobile phone? What if you could do this 24 hours a day, 7 days a week, 365 days of the year without ever needing to worry about the cost?" http://bluebroadcast.com/
Does this mean that the service is non-stop and un-relentless? Certain Bloggers have commented that it could be seen as Bluetooth spam or that the unsolicited sending of Bluetooth ads is annoying.
On the Happy Packages Project we're finding that Bluetooth sending/receiving should be a choice made by the consumer, otherwise you could induce Pervasive Fatigue. The bluetooth node should be backed up with certain Peravsive Relations so the consumer makes a certain choice in their head before interacting with their device.
The Happy Fountains are being build on the fact that people can see there's a Bluetooth area around, what the daily theme is (movies, pictures, events) and that there's a black-list which won't re-offer the same content to those opt-ing out.
So are certain companies going over the top with their Bluetooth abilities and leaving people annoyed or should it be regulated more as the airwaves are being ordered un-regulated?
Pervasive Fatigue | Dan | Thought PieThe ideas for Happy Packages could be great or they may stink, but hell it's a research project and that's what Thought Pie are meant to be finding out. Either way, no matter how good the implementation and delivery, something we'll have to be wary of is Pervasive Fatigue.
The Situation
People who are constantly bombarded with repeated Bluetooth requests every time they walk past Co-op's Bluetooth gopping device are slowly or possibly very quickly going to get annoyed with the vibration in the pocket requiring their attention. It's just bad etiquette to interrupt someone with something un-expected and then probably ask them again the next day. So if during their personal time, while a client is choosing a sandwich, they're re-asked to about downloading something, are we providing them with some very simple and mostly detrimental choices, get it, ignore it or turn their Bluetooth off.
Read the rest of this entry »
