News
Happy Packages lives on! | Dan | Thought Pie
It's been hard-core few months, as you might tell from the other blog posts and mediasandbox…a lot of fun, inspiring, challenging, and more than anything this project has opened hundreds of doors for everyone involved. A realisation dawned this week that we really are operating at the forefront of the pervasive media industry…things break, people don't understand, it's new NEW stuff!
Our stand looked beautiful, as did Tom's face beaming out from the 42″ plasma screen. People milled around, took the Happy Packages GPS demo for a test drive, asked us what on earth we were talking about and nodded knowingly when we explained the difficulties working with pervasive convergence in multi-platform content distribution systems.
At around 3 or 4 it was time to deliver the 6 minute presentation and face the judging panel, who were:
Sam Ingleby - Digital Communications Programme Manager, Intellect UK
Dan Sutch – Researcher, Futurelab
Paul Appleby, Series Producer, BBC NHUIt was all over in a matter of seconds (360 I suppose) and as the beads of sweat poured down my face my mouth moved of its own accord, parrying everything the judges could throw out - It's a niche product, a playful campaign machine, a response to the enthusiasm shown by modern consumers to engage with their brands…And as it turned out, the cold hearted commercial hard-sell was what done it for us! After a painful few hours wishing the other Media Sandbox participants the best of luck, the announcement was made.
Happy Packages lives on! After an awkward group hug (and some slick high-fives) up on stage the party was on full swing. It wasn't long until we headed to Start The Bus for more, and while I didn't manage to get the barmaid's number (no appreciation for Pervasive Technology it seems) it was night to remember: Champagne, food, friendly back slaps and promises to take over the world. Watch this space.
Film & New Media | Ben | Thought PieThoughtden were lucky enough to speak at Cineformation's last event at the Watershed: Film & New Media. Not only was it a great chance to share ideas with like minded people, we also tested Compila, the open-source Bluetooth software, by spamming the room with Dude Corp videos and the results of our group brainstorm session.
The brainstorming was great fun and we came up with some bizarre scenarios to explore how people might access and pay for video content on mobile devices. Though no solid conclusions were drawn, it was in enlightening half an hour all the same. The industry is moving so fast at the moment it's impossible to determine exactly how we'll be using our mobiles in 12 months time.
As for the results of the Happy Fountains experiment, people were far more keen to watch the Dude Corp videos than look over the JPEGs we produced. Humour was a BIG factor when deciding what content would be allowed onto peoples' phones.
Pervasive Fatigue | Dan | Thought PieThe ideas for Happy Packages could be great or they may stink, but hell it's a research project and that's what Thought Pie are meant to be finding out. Either way, no matter how good the implementation and delivery, something we'll have to be wary of is Pervasive Fatigue.
The Situation
People who are constantly bombarded with repeated Bluetooth requests every time they walk past Co-op's Bluetooth gopping device are slowly or possibly very quickly going to get annoyed with the vibration in the pocket requiring their attention. It's just bad etiquette to interrupt someone with something un-expected and then probably ask them again the next day. So if during their personal time, while a client is choosing a sandwich, they're re-asked to about downloading something, are we providing them with some very simple and mostly detrimental choices, get it, ignore it or turn their Bluetooth off.
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Happy Monday! | Dan | Thought PieThe Happy Packages site is now live! It's up and beautiful at, http://www.happypackages.com
It has details of all the projects Mobile Pie and Thought Den are exploring with the MediaSandbox research project and will be the public facing site for the projects.
Thought Pie Progress | Ben | Thought Pie
After some productive and painful discussions with Parkhouse of Rubber fame I think we're a little closer to finalising the research question of the Happy Packages project. From the off our proposal made reference to all the successful yet 'old' media in Bristol (magazines, posters, stickers, SMS shortcodes etc) but there's quite a gap in uptake between these and the more advanced 'pervasive' WiFi / GPS enabled devices such as those that support the mscape software.
What we find interesting (read challenging!) is how to encourage Joe Blogs to start using funky connected pervasive technology & applications so we are producing three or four projects under the Happy Packages umbrella to explore where the drop off and loss of impulse occurs.
The first, and most simple (the 'control' in our experiment) is called Happy SMS and we have secured a partnership with Venue Magazine. We have developed an Artificial Intelligence back-end that will interpret a text message sent to our special happy short code 60300 and reply with the most relevant what's-on information. For example 'happy music jazz centre of town' will return 'Venue Mag and Happy SMS recommend the Tantric Jazz Cafe, 8pm, live jazz with Henry Humperdink, free'. It'll be up and running when the Mobile Pie boys get back from their gallavanting…
The second, slightly more advanced in terms of technology and engagement, is called Happy Fountains. What some might think amounts to spamming, others define as 'contextual information distribution'! We are setting up a network of Bluetooth zones, or fountains, where users can pick up Happy content. The ultimate goal of this area of the project is to allow the targeting of specific users (unique MAC address) with specific content that reflects the relationship between the sender and recipient. However, we are yet to find the perfect hardware - trials are ongoing…
The third, more advanced concept, is Happy Stamps - this is an application that is downloaded to the phone that represents your passport. We hope to encourage people to visit the happiest areas of Bristol (defined by you the ugly masses!) in order to collect all the stamps. Just like that annoying friend of yours that didn't forget to ask for stamps in their passport on their gap year and now has all those lovely colourful foreign marks of authority. The Happy Stamps application will reward users with discount vouchers at Happy Package selected places round Bristol.
To drive traffic to the Happy Packages projects, and to encourage UGC, we also have something called Secret Happiness which lets users anonymously submit a sentence and image describing a Bristol place / activity / idiosyncrasy that makes them happy. These will be distributed via happy Fountains, Happy Stamps and happypackages.com, Facebook, MySpace etc
Also, for your interest, below is some development work we did on the Happy Packages character…
