Intellectual Property & Confidentiality

iShed asks all participants to adhere to the following principles when attending the Pervasive Media Ideas Lab on 29 November 2007.

The Sandbox Principles

• You must decide which ideas you wish to discuss at the Ideas Lab and the level of detail you want to disclose to the other participants.

• As a participant, you are required to keep confidential all information disclosed by other participants during or relating to the Ideas Lab, whether that information is disclosed verbally, in writing or in any other form and whether or not expressly stated to be confidential (confidential information).

• You will use the confidential information only: when participating in the Ideas Lab; and subsequently internally for the purposes of evaluating whether you wish to submit a proposal as part of the Media Sandbox programme

• You will not use the confidential information of other participants to develop your own content, products, services, technologies or applications other than as part of the project, or otherwise than with the consent of the other participants concerned.

• You will destroy or return all the confidential information disclosed to you by other participants if requested to do so by those participants.

• For the purposes of these Principles, confidential information will not include information that is publicly available (other than as a result of a disclosure by you); or has been independently developed by you without reference to the confidential information, as demonstrated by reasonable written evidence.

• The copyright, database rights, trade marks, designs, patents and other intellectual property (IP) arising in any of your confidential information existing prior to the Ideas Lab, or subsequently created exclusively by you (without reference to the confidential information of, or assistance from, other participants), shall be owned exclusively by you.

• Any IP created by you by reference to the confidential information of, or in conjunction with, other participants shall be owned jointly by you and those other participants. This means that you and the other participants will not be able to copy, use or exploit that joint IP without the consent of the others involved in creating that joint IP.

• You should be aware that disclosures of a detailed nature relating to new inventions may prejudice your ability to obtain patent protection for these inventions at a later date. To that end, whilst iShed encourages you to share and shape ideas at the Pervasive Media Ideas Lab, detailed disclosures relating to processes or specifications should be reserved until after you have entered into a collaboration with a participant and have signed a collaboration agreement.

iShed CIC, November 2007