Happy Town | BDH and Plot

BDH and Plot have been exploring the potential of pervasive media to support people being happy. We've researched this very subjective area, and explored how a range of people "do happy" as an everyday, normal practise. How do people think about it and what do they do?

In doing so we have challenged our original ideas and preconceptions, and this has inspired us to use an approach we are calling "Slow Technology". This picks up on the philosophies and approach of the Slow movement, a deliberate counterpoint to the frenetic "fast technology" lifestyle of always-on, always available, instant messaging and continuous media consumption. www.slowmovement.com

As part of this alternative vision, we are looking at enhancing aspects of what people already do. For example, simple things like spending time with each other.

We've explored wearables and short-range radio technologies as a means of celebrating the existing relationships between people, or as reminders of the things people do that make them happy. We've looked at ideas that are designed to celebrate friendship and togetherness. In consequence we are prototyping a set of simple responsive wearable things that recognise and react to the presence and proximity of others.

So we've made some things that connect people,.. and that sniff, buzz and twizzle… all with the aim of making life in Bristol a little lighter!
BDH / Burrell Durrant Hifle is a multi-disciplinary media agency whose reputation and remit has grown along with the awards cabinet. As an agency BDH direct and design commercials, trails, brand films, short format films, single docs and series and interactive content. BDH is BAFTA Award winning design company, recipients of a rare D&AD Gold Pencil, 13 national Royal Television Society Awards, Grammy and Emmy nominated work. Clients include: EMI Music, BBC Television, Channel 4 Television, Discovery Channel US, Sony, Sainsburys. Project include: Robbie Williams Live, Planet Earth, Playstation Commercails, MTV Awards branding, Coldplay World Tour Film, Top Gear, Mobo Awards, Celebrity Life Skills.

Plot is an innovation agency working with a diverse range of new media, NGO’s and traditional mobile businesses looking to develop new ways of creative strategy.

Comments:

Comment

Name (required)

Mail (will not be published) (required)

Website