News
Field Research, part 3, Distance | Dan | Thought PieToday we checked the distance we can deliver our content from when broadcasting from a raised position in the office.
Field Research, Part 1, Chased by 'fanny'! | Dan | Thought PieWow, what a lovely day it was Wednesday the 30th!
So not a good day for Thought Den and Mobile Pie to stay in, and as such we headed out into the big wide "real" world to do some initial Gopping tests.
We mainly focused on a few areas around town Fountains, KFC, Galleries and the Watershed (for drinks) in the hope all these areas would pull in splendid results like, every-one accepting the file we bluetoothed to them and then bought us drinks 'cos we were so clever.
How-ever,
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P.R. (Pervasive Relations) | Dan | Thought PieOne of the biggest challenges we've seen at Thought Den, (apart from having killer ideas, eyeing up potential ventures and knowing where to start…) is getting people to actually interact, turn on their Bluetooth or send an SMS with the system. In our every-day lives, we just don't have the reason to start mucking around with our devices for doing more than sending a text or listening to music.
So a question is raised,
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Cold fingers! | Dan | Thought PieA thought that just popped into our head during a Happy Packages brainstorm was, are we going to see a difference in Pervasive interaction during the summer months in comparison to the winter months?To be honest, if we asked a friend to pick up a Happy Package today out on college green, we severely doubt they'd wanna get the phone out and use the keypad in this weather. It's bloody freezing!
So should we look at pervasiness in a seasonal light? We are marrying real world with virtual here, there's going to be pushing and pulling from both sides of the coin.
"Gopping" people from anywhere | Dan | Thought Pie"Guerrilla Object Pushing" is pushing Bluetooth Objects to passers by in areas where they normally wouldn’t expect it.
It takes it's name from Guerrilla marketing and is already being used in cinemas and shopping centres. Its leveraging the use of people's mobile devices to allow them access to content, links or more details about an event.
This technique is obviously already being used, but we thought it required a name because during the Happy Packages project we intend to be 'gopping' people from anywhere and everywhere. In-fact we've sure we've devised a new method of content delivery an intend to make it pretty successful.
