What is on offer?
Media Sandbox is a development scheme which offers a ‘safe space’ for collaboration between creative talent, technology companies and content commissioners. It is an entirely unique opportunity for creatives from the South West of England to collaboratively create radical new products and processes – pushing forward understanding and potential usage of interactive digital media.
Participation in Media Sandbox offers:
Research support:
- £9,000 commission
- Opportunity to focus intensively on development of new idea
Development support:
- Peer community of potential collaborators for current and future projects
- Structured ‘innovation lab’ process featuring research blogs and regular catch up, showcase and feedback events
- A panel of leading industry advisers who will take a mentoring role in the development of ideas and potential routes to market
Timeline
Theme launch: December 2009
Open to submissions: March/April 2010
Interviews with shortlisted teams and project selection: April/May 2010
2010 Theme: Pervasive Experiences
This year, we’re looking for ground-breaking ideas that dovetail mobile, wireless and sensory technologies with content and context, to create meaningful experiences.
Experience design lies at the heart of the entertainment and leisure industry from tourist attractions and theme parks to concerts, theatre and cinema. With the rise of new technologies, there’s now an explosion of new and extended genres that use web, mobile and projection to create rich and memorable interactions.
Technology can strengthen experience. Popular multiplatform tools and services such as Nike Sport Kit, Twitter, Spotify and wii, have recently encouraged all of us to approach familiar activities in new and positive ways. These tools and services were born from passionate people recognising a need and responding to a problem. But what makes them meaningful and ultimately successful? Is it their ability to engage communities? Is it the social interactions and experiences they facilitate? Is it the significance of the content and the interactions generated? Or is it all of those things?
Passion is important. Twitter began when a community of keen developers recognised that instant messaging in an open forum would produce a conversation they could all follow and thus speed up workflow. This was a simple development of an existing concept. Now available worldwide, Twitter has become one of the most significant tools on the Internet playing a vital role in PR, politics, protests, education, emergencies and more. So we want to know: what’s your passion? What needs do you or your audience have? What barriers do you foresee? How can you respond in future-facing ways?
Media Sandbox 2010 is centred on the creation of ideas that explore rich experiences augmented by mobile, wireless & sensory technologies. Life is complicated, so we’re challenging you to come up with a brilliant idea that could tackle a problem, provide a service or simply offer a transformative experience.
Your project could be multiplatform, but must be facilitated in part by pervasive technologies. You could utilise mobile devices such as phones or sat nav; or wireless and sensory technologies, such as mobile or sensor triggered projection, wearables, technology enhanced objects or sensory environments.
You could prototype a new platform, or research how existing platforms can be applied in new and exciting ways.
We’re not looking for gimmicks or repetition of what’s already out there. We’re looking for inspiring, sustainable, future-facing, creative projects that capture the imagination. Have we captured yours?
